Question

Consumer ________ is essentially the motivating force behind much of consumption.

 Need

 Warmth

 Desire

 Want​

Answer 1

Consumer need is essentially the motivating force behind much of consumption.

Explanation:

1. If a person's energy is active and is directed towards their desired goals, then that behavior will bring him or her to be motivated.
2. Motivation is nothing but it comes from need and which is linked with external and internal behavior of buying something.
3. This is clear to all market sellers that a customer's need is the first priority to fulfill because it is an essential element and enhances the chance of getting that opportunity again.
4. Unfulfilled desire needs and wants create tension which drives the consumer's mind to think internally and externally about buying something and that must be pre-predicted by the marketers.
5. This will leads to increase the chance of consumption

Answer 2

1. If a person's energy is active and directed toward his or her intended goals, such conduct will encourage him or her.
2. Motivation is nothing more than a need that is tied to both external and internal purchasing behaviour.
3. All market sellers understand that a customer's requirement is the first priority to meet because it is a necessary component that increases the likelihood of receiving that opportunity again.
4. Unfulfilled desire needs and wants produce tension, which causes the consumer's thinking to consider buying something both internally and outwardly, which marketers must anticipate.
5. This will enhance the likelihood of consumption.
6. A consumer's need for a specific benefit from a product category on a functional or emotional level at a specific time or in a specific situation.

Hence, option A is correct.

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