Consumer movement came into existence. Explain the statement by giving reasons.
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The consumer movement in the form of a communal force started off in India with the requirement of guarding and encouraging the interest of buyers against immoral and unreasonable trade practices.
The importance of consumer movement came about from the uncontrolled food shortages, stockpiling, and black marketing of foodstuff and edible oil. Thus, the buyer movement was done in a planned form during the 1960s.
Until the 1970s, customer organizations were mainly engaged in the writing of articles and the holding of exhibitions.
They created consumer groups for examining malpractices of the ration shops.
The importance of consumer movement came about from the uncontrolled food shortages, stockpiling, and black marketing of foodstuff and edible oil. Thus, the buyer movement was done in a planned form during the 1960s.
Until the 1970s, customer organizations were mainly engaged in the writing of articles and the holding of exhibitions.
They created consumer groups for examining malpractices of the ration shops.
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