‘’Consumer movements can be effective only with the cooperation of consumers’. Justify.
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The consumer movement originated in India as a 'social force'. It began because there was a need to protect and promote the interests of consumers against unethical and unfair trade practices. This exploitation caused dissatisfaction among the consumers. There was no legal punishment against this type of exploitation. For many years organizations tried to create awareness among the mass against exploitation. Now these organizations have been successful in correcting business firms to rectify their business conduct to satisfy the consumers.
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