Question

Creativity can be influenced by the relationship between an agency
a) Controllers
b) Clients
c) Channels
d) Cosumers​

Answer 1

Answer:

a.

controller

..a is right

Answer 2

The answer is 'b. clients.'

Creativity can be influenced by the relationship between an agency and its clients.

• To inspire creativity in any task, the agency and the client needs to work together. By providing a briefing on the content, the client can influence the agency to create something unique.

• The controllers have no hand in the creativity of content.

• The channels are only a means by which creative ideas and advertisements are shown to the customers.

• Consumers are influenced to buy the product by the creativity of the advertisements. However, they are not the ones who contribute to creativity.

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