Question

Criteria for effective market segmentation

Answer 1

Once we have done segmentation of the entire pie of the market, we need to evaluate each segment to know if we have done the segmentation correctly. If the segmentation is notproper the entire marketing plan maybackfire

Answer 2

THE MARKET SEGMENT WOULD BE AS FOLLOWS :-
1. MEASURABLE
2. ACCESSIBLE
3. SUBSTANTIAL
4. ACTIONABLE
5. DIFFERENT ABLE