Question

Critically evaluate the ways (verbal and non -verbal) of business communication in a commercial organisation. Write the factor of understanding

Answer 1

Explanation:

Business communication in a commercial organisation may include topics like marketing, customer relations, advertising, brand management, public relations, community engagement, corporate communication, reputation management, consumer behavior, employee engagement, event management and interpersonal communication. It is well knit to the areas of technical communication and professional communication. The media channels for business communication may include the Internet, television, ambient media, print media, radio as well as the word of mouth. Business communication may also be defined as the way the administration, employees and the management communicate with each other so that they can reach their organizational goals. Business communication is a very common topic that is included in many curricular at the Undergraduate and Master's degree programs of many colleges and universities. The methods of business communication include web-based communication, video conferencing that allows people at different locations to hold interactive meetings, reports that can be important in documenting the activities of departments, presentations are a popular method of communication in many types of organisations that usually involve audiovisual material like report copies or material that is prepared in Microsoft PowerPoint or Adobe Flash. Telephone meetings that allow for long distance speech is also a method of business communication and forum boards that allow people to post information instantly at a centralized location is also an example. Face-to-face meetings that may be personal and should have a written follow up. You can also take help of a suggestion box that is primarily meant for upward communication because certain people may hesitate to communicate with the management directly. They can give their valuable suggestions by drafting a letter and inserting it in a suggestion box.