Question

Customers today are using different channels to engage constantly with their preferred brands. These customers are responsible for spreading electronic word-of mouth thereby influencing others. You have recently started your venture of an online grocery store. As an organization that has traditionally been dealing with customer's offline, you realize the need to turn to using customer relationship management software to
engage with your customers. What are the pros and cons of using this as a means to engage with customers effectively? Justify your standpoint.

Answer 1

Answer:

ur questions is too long so that's why u search in Google

Answer 2

The pros and cons of customer relationship management software

Explanation:

Pros of CRM

• Customer relationship management is important for the business.
• CRM's role is to balance the corporate needs with successful fulfillment of customer needs.  
• CRM facilitate the use of customer experiences for continuous improvement of this relationship.
• CRM integrates marketing, sales and customer support activities.

Cons of CRM

• CRM is computerized software so there is lack of human involvement.
• CRM is complex and integrates several functional areas of the organisation.
• CRM cannot automate all the customer relationships and is often considered a knowledge intensive process.

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What are the pros and cons of using this as a means to engage with customers effectively? Justify your standpoint.

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