(D) The producer stops producing the product.
12. Target costing is most applicable to which stages in the product life cycle?
(A) Design and development.
(B) Development and production.
(C) Production and logistical support.
(D) Logistical support and abandonment.
13. Attractiveness of the market offering depends on:
(A) Value-based prices
(B) Product features and quality
(C) Services mix and quality
(D) All of the above
14. Smoke detectors is an example of
(A) Unsought goods
(B) Homogenous shopping goods
(C) Staples
(D) Convenience goods
15. Industrial goods are classified on the basis of
(A) Relative cost
(B) How they enter the production process
(C) Both a & b
(D) None of the above
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Answer:
15. (A) Relative cost
Explanation:
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