Dabur was a family held business dealing in ayurvedic medicines and products. After
1998 Dabur handed over its operation to the professionals. In the beginning 2002,
Dabur decided to take numerous strategic initiatives and recognize operations. It
decided to concentrate its marketing efforts on Dabur health supplements, Vatika Hair
products, Real Juices, Hajmola Digestives to strengthen their brand equity, create
differentiation and emerge as a pure FMCG player recognized as an herbal brand. In
2011-12 Dabur had crossed the billion dollar turnover mark with revenue of 5283.17
Crores.
Identify the feature of management referred through Dabur’s transformation from family
Ayurvedic business to an FMCG Player. State any other three features of management.
Answers
Answer:
Dabur was a family held business dealing in ayurvedic medicines and products. After
1998 Dabur handed over its operation to the professionals. In the beginning 2002,
Dabur decided to take numerous strategic initiatives and recognize operations. It
decided to concentrate its marketing efforts on Dabur health supplements, Vatika Hair
products, Real Juices, Hajmola Digestives to strengthen their brand equity, create
differentiation and emerge as a pure FMCG player recognized as an herbal brand. In
2011-12 Dabur had crossed the billion dollar turnover mark with revenue of 5283.17
Crores.
Identify the feature of management referred through Dabur’s transformation from family
Ayurvedic business to an FMCG Player. State any other three features of management.
Explanation:
Dabur was a family held business dealing in ayurvedic medicines and products. After
1998 Dabur handed over its operation to the professionals. In the beginning 2002,
Dabur decided to take numerous strategic initiatives and recognize operations. It
decided to concentrate its marketing efforts on Dabur health supplements, Vatika Hair
products, Real Juices, Hajmola Digestives to strengthen their brand equity, create
differentiation and emerge as a pure FMCG player recognized as an herbal brand. In
2011-12 Dabur had crossed the billion dollar turnover mark with revenue of 5283.17
Crores.
Identify the feature of management referred through Dabur’s transformation from family
Ayurvedic business to an FMCG Player. State any other three features of management.