Business Studies, asked by naman5517, 5 months ago

Dabur was a family held business dealing in ayurvedic medicines and products. After

1998 Dabur handed over its operation to the professionals. In the beginning 2002,

Dabur decided to take numerous strategic initiatives and recognize operations. It

decided to concentrate its marketing efforts on Dabur health supplements, Vatika Hair

products, Real Juices, Hajmola Digestives to strengthen their brand equity, create

differentiation and emerge as a pure FMCG player recognized as an herbal brand. In

2011-12 Dabur had crossed the billion dollar turnover mark with revenue of 5283.17

Crores.

Identify the feature of management referred through Dabur’s transformation from family

Ayurvedic business to an FMCG Player. State any other three features of management.​

Answers

Answered by rr5580814
0

Answer:

Dabur was a family held business dealing in ayurvedic medicines and products. After

1998 Dabur handed over its operation to the professionals. In the beginning 2002,

Dabur decided to take numerous strategic initiatives and recognize operations. It

decided to concentrate its marketing efforts on Dabur health supplements, Vatika Hair

products, Real Juices, Hajmola Digestives to strengthen their brand equity, create

differentiation and emerge as a pure FMCG player recognized as an herbal brand. In

2011-12 Dabur had crossed the billion dollar turnover mark with revenue of 5283.17

Crores.

Identify the feature of management referred through Dabur’s transformation from family

Ayurvedic business to an FMCG Player. State any other three features of management.

Explanation:

Dabur was a family held business dealing in ayurvedic medicines and products. After

1998 Dabur handed over its operation to the professionals. In the beginning 2002,

Dabur decided to take numerous strategic initiatives and recognize operations. It

decided to concentrate its marketing efforts on Dabur health supplements, Vatika Hair

products, Real Juices, Hajmola Digestives to strengthen their brand equity, create

differentiation and emerge as a pure FMCG player recognized as an herbal brand. In

2011-12 Dabur had crossed the billion dollar turnover mark with revenue of 5283.17

Crores.

Identify the feature of management referred through Dabur’s transformation from family

Ayurvedic business to an FMCG Player. State any other three features of management.

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