Dash and dash are a part of print Media
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Answer:
The two most common print media are newspapers and magazines, but print media also include outdoor billboards, transit posters, the yellow pages, and direct mail.
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After Some Demises, a Reinvented Food Magazine
By Stuart Elliott
June 13, 2010
MEDIA executives are behaving like the cast of “Glee,” belting out their new favorite Broadway tune, “Food, Glorious Food.”
Their performance thanks the purveyors of packaged foods that are advertising more as other marketers cut back. For instance, as budget-conscious consumers stayed home to eat, companies like ConAgra, General Mills, Heinz, Hershey, Kraft and Smucker increased ad spending in the first quarter by 12.4 to 81.2 percent compared with the same period a year ago, according to data from the Kantar Media unit of WPP.
Among the media companies seeking additional ways to tap the flood of food ad dollars are the Hearst Corporation and Scripps Networks Interactive, which teamed up for Food Network Magazine; the Reader’s Digest Association, which joined with Rachael Ray to bring out Every Day With Rachael Ray magazine; and Martha Stewart Living Omnimedia, which publishes a magazine, Everyday Food, that covers fare like “best burgers” and “simple grilled pizzas” and attracts ads from prosaic products like Oscar Mayer hot dogs and Kellogg’s Pop-Tarts.
Soon to join the parade is, well, Parade Publications, part of Advance Publications, which plans to introduce a newspaper magazine and a Web site under the Dash brand no relation to the Mrs. Dash brand of seasonings from Alberto-Culver or the Dash brand of detergent once sold by Procter & Gamble.
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