define consumers behaviour with its implications for marketer​
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Answer: Consumer behaviour means studying of Purchase and all the things associated with it which is done by an individual or an organization including consumers mental and emotional health.
Implications:-
Understanding and Influencing- It is very much important for the marketer to understand the and influence the consumer behaviour to increase it's product demand.
Studying consumer behaviour- It is very much important for the marketer to understand consumer behaviour by knowing the activities in which consumer indulged in and then knowing their opinions.
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