define oridinal utility
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ordinal utility function is a function representing the preferences of an agent on an ordinal scale. Ordinal utility theory claims that it is only meaningful to ask which option is better than the other, but it is meaningless to ask how much better it is or how good it is.
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The indifference curve assumes that the utility can only be expressed ordinally. This means the consumer can only tell his order of preference for the given good services.
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