Question

Define promotion. What are the steps in promotion?​

Answer 1

Answer:

Promotions refer to any type of marketing communication used to entire set of activities, which communicate the product, brand or service to the user.

Steps in promotion:-

1. Identify the target market.
2. Define the objectives for each element in promotion mix.
3. Determine the promotional budget.
4. Develop a unifying message.
5. Implement the plan.
6. Evaluate effectiveness.

Hope it helps! ! !

Answer 2

Answer:

Promotion refers to all those activities other than advertising and personal selling that stimulates customer purchasing and dealer effectiveness includes activity like distribution of free sample, premium or bonus offers free coupons, prize contests ,demonstrations , incentives to dealers and sales force for achieving a specified sales target etc.

The steps are:

•Inspire on spot buying

•Increase immediate sales

•Clear old stocks.