Question

Define sales promotion














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Answer 1

Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.

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Answer 2

Answer:

Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.

OR IN SHORT

attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales