Define social research and discuss its various characteristics
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Social research is a research conducted by social scientists following a systematic plan. ... Qualitative designs emphasize understanding of social phenomena through direct observation, communication with participants, or analysis of texts, and may stress contextual subjective accuracy over generality. Related to quality.
The Importance of Research. The market and social research industry is a community of professionally curious investigators who's purpose is to design research, collect information and provide insights to support business, government and society's need to make decisions based on evidence collected from real humans.
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