Question

Definition of consumer behaviour in marketing management

Answer 1

consumer behaviour is the study of how people make decisions about what they buy want need or act in regard to a product service or company.
Also the companies that tailor their marketing efforts to match consumer behaviour are more likely to understand their consumers and provide products and services that are preferred by the customers.

Answer 2

Answer:

What is consumer behavior? Consumer behavior is the study of individuals and organizations and how they select and use products and services. It is mainly concerned with psychology, motivations, and behavior.

OR

Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how we buy and relate to goods and services. Consumer psychologists investigate how the decision-making process, social persuasion, and motivation influence why shoppers buy some things but not others.

Explanation:

Buyer behavior models have addressed the question of how a buyer goes about gathering information for making a decision, how he makes a decision, and finally how the decision affects his attitudes and hence future decisions. ... These buyer behavior models are usually stated in terms of a flowchart.

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