Business Studies, asked by dinesh6843, 1 year ago

definition of customer relationship management

Answers

Answered by GOPINTR
2
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyzecustomer interactions and data throughout the customerlifecycle, with the goal of improving customer servicerelationships and assisting incustomer retention and driving 
Answered by ShivaniSahgal11
0
HEY MATE HERE IS YOUR ANSWER
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Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potentialcustomers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retentionand ultimately driving sales growth.

One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.

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