Definition of global marketing by philip kotler
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According to Philip Kotler global marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others.
To get a better understanding of global marketing according to Philip Kotler from the international point of view is that the main difference between global market and local market is the target market, which happens to be in another country. Most of the other components remains the same
To get a better understanding of global marketing according to Philip Kotler from the international point of view is that the main difference between global market and local market is the target market, which happens to be in another country. Most of the other components remains the same
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