Describe the common channels of distribution.
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A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet
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A distribution channel represents a chain of businesses or intermediaries through which the final buyer purchases a good or service.
Distribution channels include wholesalers, retailers, distributors, and the Internet.
In a direct distribution channel, the manufacturer sells directly to the consumer. Indirect channels involve multiple intermediaries before the product ends up in the hands of the consumer.
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