Question

Describe the factors affecting persuasion.​

Answer 1

Answer:

1. Reciprocity:People feel an obligation to give when they receive. Favors and partnerships abound in the business world. The key to reciprocity is to be the first to give, making sure it is personalized and unexpected.
2. Liking:People say yes to people they like, and we tend to like similar, complimentary and cooperative people. Before you start pitching to the media, take a moment to research them.
3. Scarcity:Simply put, people want more of the things they can’t have or have less of. In media pitching, the classic “First Look” approach takes advantage of those feelings.
4. Authority:People follow the lead of experts. You won’t always be authoritative in your client’s field, so let others prove your worth. For example, contact   thought leaders in the space and get their thoughts to include in your pitch.
5. Consistency:  In this case, consistency is looking and asking for commitments. If you’re asking for something big, try an incremental approach: score small commitments, stay consistent and move toward more voluntary, active and public commitments in the future