Question

Describe the factors to be considered in the selection of distribution channels in international marketing.

Answer 1

Explanation:

Distribution channels include your own direct sales force, retailers, distributors and the Internet.

The right distribution channel ensures that customers in different locations around the country, or around the world, can buy your products and get the right level of service from your company.

Answer 2

Distribution Channels Some of the factors to consider while selecting channels of distribution are as follows: (i) Product (ii) Market (iii) Middlemen (iv) Company (v) Marketing Environment (vi) Competitors (vii) Customer Characteristics (viii) Channel Compensation.