Question

Describe the key decision areas in sales and distribution management

Answer 1

Sales and distribution management is a process to ease the transfer of goods from the manufacturer to the customers. The major decision areas are:

# To make strategy for effective coverage of market and outlets.
# To make customer call productive by use of multi-channel approach.
# To make prompt action at the customer level interface.
# To make better strategies to handle customer complaints.
# To plan local advertising and smooth sales promotion.