Describe the major channel for the distribution of consumer goods
Answers
Direct sales: Manufacturers or Service Providers sell through Internal and/or external Salesmen (remote location product demonstrations, cold-calling, trade shows, door-to-door), + Reps that work on commission, or through the Internet: Storefronts & Search Engines (SEO), Youtube Videos, Banner Ads, email, text, blogging, cross-linking, app advertising, pop ups, Ad words, Blogging, Social systems, etc. + Mailers: Catalogues, Packets, Flyers, Brochures, samples, etc. + perhaps Print-Radio-TV advertising, Freebies / giveaways, Bricks and Mortar Outlets, Home Shopping Networks, etc. + Word of Mouth systems (Viral).
Wholesalers: Trade industry knowledge of volumes, pricing, or even over-run quantities to sell products for manufacturers in bulk to distributors, large and small retailers, and even direct to consumer. Wholesalers use all of the same tools that Direct Sales use, from Direct Sales to Word of Mouth systems.
Distributors: Break bulk and sell to smaller retailers and direct to consumer. Distributors also use all of the same tools that Direct Sales use, from Direct Sales to Word of Mouth systems.
Retailers: Large retailers can act as Wholesalers, Distributors, and Retailers. Small Retailers buy from distributors, or try to buy direct from wholesalers, and/or manufacturers. Retailers also use all of the same tools that Direct Sales use, from Direct Sales to Word of Mouth systems.
And, of course, the intermediaries that move products, like the U.S. mail, Rail, Air, Ocean Going, Ground Transport like Freight Carriers, UPS, FEDex, and even Bike Couriers and In-House Package delivery people.
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