describe the nature and dimensions of attitude ?
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Dimensions of Attitudes
Researchers study three dimensions of attitude: strength, accessibility, and ambivalence. Attitude strength: Strong attitudes are those that are firmly held and that highly influence behavior. Attitudes that are important to a person tend to be strong.
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Dimensions of Attitudes
Researchers study three dimensions of attitude: strength, accessibility, and ambivalence. Attitude strength: Strong attitudes are those that are firmly held and that highly influence behavior. Attitudes that are important to a person tend to be strong.
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