describe the role and importance of corporate communication to a retail and supply chain organisation.
Answers
Answer:Why does your supply chain need effective communication? The question is quite loaded. From timely deliveries to employee morale, communications touch every aspect of any business.
According to a report from EPS News, one in three organizations experience communications related disruptions, like untimely deliveries, that cost them $1 million or more in losses.
The losses reach further than monetary – they can hurt brand image, damage client relationships, and disrupt productivity. Don’t worry though – effective communication has huge benefits.
Proper communications efforts can take months, or even years, to develop. Once the process is in place, it’s important to have proactive team members who will adopt the processes and continually work toward improvements. Think of your communications plan as a ‘living’ document.
In order to start the process of effective communication, you need a chain of command. This can follow an already established chain, through management, or you can elect trusted team members who will engage in multi-directional communication both upward and downward through the chain.
When employees feel as though their voice is heard throughout the organization, morale will make a significant improvement. Managers will also benefit from gathered insight and different perspectives on many aspects of the business. Research by Holmes (a global public relations firm) shows that companies whose leaders champion for effective communication had 47 percent higher return to stakeholders over a five-year period.
There are some key questions you can ask yourself – no matter your title or department – before developing any kind of message. These apply to things as small as emails to your team, and as large and presentations given to an external audience.
HOPE IT HELPS MARK ME AS BRAINLIST
Answer:
hiiii8iiiiiiiiiiiiiiiiiiiiiii