Describe the role of mass communication in India. for 5 mark
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MASS COMMUNICATION PLAYS AN IMPORTANT ROLE IN LIFESTYLES OF INDIANS.IN INDIA MANY PEOPLE USE TELEVISION PHONE RADIO. ... MASS COMMUNICATION ENSURE THE INFORMATION ABOUT EACH AND EVERY THING IN DETAILED MANNER.IT GIVES THE INFORMATION ABOUT CRISIS,INFORMATION ABOUT DAY TO DAY BASIS, ISSUES, SOCIAL PROBLEMS.. ETC..
Mass communication functions to validate the status and norms of particular individuals, movements, organizations, or products. The validation of particular people or groups serves to enforce social norms (Lazarsfeld & Merton).
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