Describe the strengths of qualitative research by listing down five (5) appropriate adjectives. Explain each based on your understanding.
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Qualitative research provides a detailed and rich data regarding the choices made by people and their resulting actions, about the user needs, patterns of behaviour, etc.
Qualitative data provides deeper analyses than the normal scoring ranks and gives details of the recording feelings, attitudes, and behaviours.
It creates an atmosphere of openness, where the people can respond and discuss new topics. It also gives an idea of why certain people behave in certain ways and about their actions. When it is used along with quantitative data analyses, it can help in avoiding pre-judgement.
However, with qualitative research, it is difficult to generalise and to make systematic comparisons.
Qualitative data provides deeper analyses than the normal scoring ranks and gives details of the recording feelings, attitudes, and behaviours.
It creates an atmosphere of openness, where the people can respond and discuss new topics. It also gives an idea of why certain people behave in certain ways and about their actions. When it is used along with quantitative data analyses, it can help in avoiding pre-judgement.
However, with qualitative research, it is difficult to generalise and to make systematic comparisons.
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