Question

Describe two pieces of data that nivea used when preparing its marketing plan to relaunch nivea for men.

Answer 1

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In 2008 NIVEA re-launched NIVEA FOR MEN and prepared market plan to achieve it objectives. NIVEA developed its marketing plan after the marketing research. Basically marketing plan of NIVEA usedfollowing data to re-launch for NIVEA FOR MEN:-A.Past performance data.B.Forecasting data to create a new marketing strategy.Marketing team of NIVEA set smarts objectives for the NIVEA for the men re-launches. These are specific, measurable, achievable, and realistic and time constrained. This helped them set specific targets for increasing sales and it also helped them in growing market share and improving its brand image. The NIVEA brand has always stood for good quality products that are reliable and user friendly. The brand’s vales are security, trust, closeness and credibility. These values would be strengthened and expanded on with the re-launch, so more men and women to think of NIVEA as first choice. The other one for the UK marketing strategy for the re-launch was promotion. NIVEA develop the approaches it had used in the past. During 1980s, the advertising tools were

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