Question

Describes the extent to which buyers of a product or a service are content with their purchases

Answer 1

Explanation:

The 5 stages which a consumer often goes through when they are considering a purchase: problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior.

Need or problem recognition is oftentimes recognized as the first and most crucial step in the process because if a consumer does not perceive a problem or need, he generally will not move forward with considering a product purchase.

A need can be triggered by internal or external stimuli.