Question

Design thinking + is a summary of all the interactions a customer has with the organization through different touchpoints

Answer 1

There are as many different definitions for the word “touchpoint” in ... have been evolving rapidly over the last decades and terminology has become fluid rather than static. ... interaction might be discovering an online review of your product. ... "Your brand is a story unfolding across all customer touch points.

Answer 2

Answer:

Any connection, even those that don't involve physical contact, can have an impact on how a customer feels about your brand, product, company, or service. The discovery of an internet evaluation of your goods is an example of an encounter that doesn't involve any physical contact.

Explanation:

• A channel is an area where communication happens. You can advertise through the mail (if you send out flyers or letters), in the media (with advertisements), online (on your website or even on someone else's), physically (at a brick and mortar location), etc.
• Designers can create interactions, at least those that are under our control, but in order to do so, they must comprehend the need that motivates the encounter as well as the location and timing of its occurrence. This is evident in the differences between designing for desktop and mobile applications.
• For instance, we know that a mobile user is more likely than a desktop user to be routinely distracted when using an application.

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