Question

Determining the strategy adopted by Starbucks in the marketing process and how it differs from the methodology adopted by McDonald, mention the name of each methodology with a full and detailed explanation of each *

Answer 1

Explanation:

Use a Multi-Channel Promotional Strategy. Starbucks predominantly uses its website, social media channels and in-store displays to promote the brand and the products. It also uses sales promotions, events, direct marketing, print media, and PR in an integrated manner to multiply the impact of its promotions.