Question

Difference between consumer oriented and trade oriented sales promotion

Answer 1

The consumer oriented sales promotion have two main objectives 
one is to increase the sale to the costumers existing buying the product and second is to attract more costumer. This is why it is also called pull strategy.

While trade oriented sales promotion aim at dealer network of the firm and try to motivate them to increase their product sales more. so that dealer sell more product of their company instead of  other's brand . this is why it is called as push strategy.

Answer 2

Explanation:

Consumer-oriented sales promotion consists of sales tools used to support a company's advertising and personal selling directed to ultimate consumers.

Trade-oriented sales promotions are sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers.