Question

Difference between core and peripheral services in service marketing

Answer 1

Results indicate that customers determine their re‐purchase intention based on both core and peripheral SQ, mediated by perceived value and customer satisfaction. There was no direct or significant relationships found for SQ of core and peripheral services and perceived value to RI.

Answer 2

The core service are the main services that provide certain benefits to the customers. They are an important part of the services provided by the enterprises

The peripheral services are add on to the core services and they support the core services but they are independently used and have a character of their own

Explanation:

Core services

The core service is the main service that is needed by the customers and it is the main framework for the other peripheral services. The core services are used by the enterprises for working through their activities for creating benefits for the organisation. They play an important part for the enterprise and are supported in their endeavor by the peripheral services

Peripheral Services

Peripheral services are part and supportive of the main services but they are independent in their own rights.  The peripheral  services are used as a support to the core services but are not interlinked with them. They provide their own level of comfort and have their own characteristics. They provide the access to the core services.

To know more about core service marketing

Activities that enhance the core service

A- supplementary Service

B- costumers Service

C- core service

D- mass service

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