Question

Difference between ethnocentric and polycentric approach to international marketing

Answer 1

The ethnocentric approach :it is one of three methods of international recruitment wherein, the HR recruits the right person for the right job for the international business, on the basis of the skills required and the willingness of the candidate to mix up with orginaizations culture.

The polycentric approach :it is the international recruitment method wherein the HR recruits the personal for the international business.