Social Sciences, asked by doreamon4990, 1 year ago

Difference between ethnocentric and polycentric orientation

Answers

Answered by sushmita
0

Answer:

The term ethnocentric orientation means that a company does not differentiate between domestic and foreign markets and applies same techniques in foreign markets which are applied in domestic marketing. Polycentric orientation is opposite of ethnocentric orientation.

Answered by Anonymous
4

Answer:

Polycentric orientation is appropriate when firm is committed to international marketing.The term ethnocentric orientation means that a company does not differentiate between domestic and foreign markets and applies same techniques in foreign markets which are applied in domestic marketing.

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