Question

Difference between international marketing information system and international marketing research

Answer 1

The third difference between the market research in general, and therefore the international marketing research and IMIS is contained in the following assertion: The task of marketing research is to provide information, while the marketing information system focuses on the routing of information flow in the direction ...

Answer 2

Explanation:

The differences between international marketing information system (MIS) and international marketing research (MR) are as follows:-

1) International marketing information system refers to the collection, analysis, and supply of important information to the marketing managers. This information is used by marketing managers to make effective marketing decisions.  

International marketing research is a methodical process where the information will be gathered and analyzed to solve a particular marketing problem.

2) The range of International marketing information system is wide. MR is only a part of it. MIS is used to solve problems and also to prevent problems in the future.

International marketing research is only a small part of International marketing information system. It is used to solve a particular marketing issue.

3) The international marketing information system is the general process as it can solve various types of marketing problems.

International marketing research is a specific process as it can solve only one type of marketing problem at a time.