difference between keyword and ana
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A keyword is sort of like the Platonic ideal of a search query – it's an abstraction that we extrapolate from multiple search queries.
A search query or search term is the actual word or string of words that a search engine user types into the search box. You can think of a search query as the real-world application of a keyword – it may be misspelled, out of order or have other words tacked on to it, or conversely it might be identical to the keyword.
As search marketers, what we target are keywords.
In SEO, we target these abstractions by optimizing on-page content (using the keywords in URLs, title tags, body copy, image file names, meta descriptions and so on), by building inbound links with keywords in the anchor text, etc.
In PPC, we target keywords by bidding on them and using them in our ads and landing pages.
Search queries, on the other hand, are the real-world terms that people use to find those pages through paid and organic search.
A search query or search term is the actual word or string of words that a search engine user types into the search box. You can think of a search query as the real-world application of a keyword – it may be misspelled, out of order or have other words tacked on to it, or conversely it might be identical to the keyword.
As search marketers, what we target are keywords.
In SEO, we target these abstractions by optimizing on-page content (using the keywords in URLs, title tags, body copy, image file names, meta descriptions and so on), by building inbound links with keywords in the anchor text, etc.
In PPC, we target keywords by bidding on them and using them in our ads and landing pages.
Search queries, on the other hand, are the real-world terms that people use to find those pages through paid and organic search.
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