Question

difference between management problem and research problem?

Answer 1

: Identify and define the Management Problem
2: Define the Marketing Research Problem
3: Establish Research Objectives
4: Specify the Research Design
5: Develop the Data Collection Procedure
6: Design the Sampling Procedure
7: Collect the Data
8: Process and Analyze the Data
9: Present the Results
10: Follow-up

The Marketing Research Process

Management problem:
- Focuses on symptoms
- Action oriented

Marketing Research Problem
-Focus on causes
-Data Oriented

Differentiate Management Problem to Marketing Research Problem

-distinguish between the symptom and the problem 

-History of the problem 

Ask: What caused this to occur.

-What will the information be used for 

-Environment in which it is being made 

Answer 2

Management problem:
These problems are actually related to the management their objective is to prevent the problem or atleast minimized the impact of incident that cause problems.
These problem have their focus on the symptoms of the management problem.
management problem are actually the action oriented one.

Research problem:
It is about the data collection ,sampling and analysis of data and then draw the result.
 The research problems mainly focuses on the causes only. Also these are the data oriented  as the collection of data are the part of it.
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