Question

Difference between market concept and marketing mix

Answer 1

Answer:

The marketing mix is also called the Four P's, consisting of product, price, place and promotion. Product and price refer to the item offered for sale and the selling price. Place refers to the venues through which the product will be offered and might include online, retail or distribution channels.

Answer 2

• The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer's problem (needs). The Marketing Concept represents the major change in today's company orientation that provides the foundation to achieve competitive advantage.

• The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer's problem (needs). The Marketing Concept represents the major change in today's company orientation that provides the foundation to achieve competitive advantage.Marketing Mix is a set of marketing tool or tactics, used to promote a product or services in the market and sell it. The product will then be sold, according to marketing and promotional strategy. The components of the marketing mix consist of 4Ps Product, Price, Place, and Promotion.