Question

Difference between market potential and sales potential

Answer 1

difference between in MP and SP

Answer 2

Difference between Market Potential

Explanation:

Sales potential

• is the estimated market share that a company expects to capture in a market within a given time period
• It helps in determining a company whether to enter a market or not depending on the estimated profitability from sales potential.

Market potential

• is the entire size of the market for a product at a specific time.
• It represents the upper limits of the market for a product.
• Market potential can be measured in two ways either by sales value or sales volume.