difference between marketing and marketing mix
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Marketing strategy and marketing mix are closely related elements of a complete marketing plan. While marketing strategy is concerned with setting the direction of a company or product line, the marketing mix is primarily tactical in nature and is employed to carry out the overall marketing strategy.
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Marketing strategy and marketing mix are closely related elements of a complete marketing plan. While marketing strategy is concerned with setting the direction of a company or product line, the marketing mix is primarily tactical in nature and is employed to carry out the overall marketing strategy....
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