Difference between marketing concept and selling concept
Answers
Although the above terms are often used interchangeably but there are few differences between these terms.
→ Selling concept is concerned with the requirements of the seller but marketing concept is concerned with the requirements of the consumer or the buyer.
→ The concept of selling is destined to turn the products to be sold into cash whereas the concept of marketing refers to satisfying the buyers by the products.
→ The concept of marketing is based on the demands of the customers whereas the concept of selling is based of the supply made by the seller.
→ Marketing is concerned with the reputation of a brand but selling refers to an individual.
Originally answered by me at: https://brainly.in/question/5783965#readmore
NANBA
⇒The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success.
⇒The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.