Difference between mass and masses political science
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Efforts to understand the relationship of communication to politics extend at least as far back as the works of Aristotle and the ancient classics in the arts of persuasion by Sun Tzu, St. Thomas Aquinas, William Shakespeare, Machiavelli, and many, many others. Scholarly interest in how mass communication relates to politics is of more recent vintage. That interest stems from the dual recognition that an essential characteristic, indeed “part of the meaning of modern society,” is the “ubiquitous presence of mass media” (W. Weiss, 1969, p. 77) and that politics is equally pervasive in contempoary affairs. So widespread and intense has scholarly concern become in the links between mass communication and politics that it is not only spawning numerous studies of the relationship but is also leading to an emerging cross-disciplinary and cross-national field of study, the field of political communication (Galnoor, 1979). This review focuses on the background, research findings, methodologies, and theoretical approaches of studies of the relationship of mass communication to politics and describes the emergence of political communication as a distinct field of study.
Efforts to understand the relationship of communication to politics extend at least as far back as the works of Aristotle and the ancient classics in the arts of persuasion by Sun Tzu, St. Thomas Aquinas, William Shakespeare, Machiavelli, and many, many others. Scholarly interest in how mass communication relates to politics is of more recent vintage. That interest stems from the dual recognition that an essential characteristic, indeed “part of the meaning of modern society,” is the “ubiquitous presence of mass media” (W. Weiss, 1969, p. 77) and that politics is equally pervasive in contempoary affairs. So widespread and intense has scholarly concern become in the links between mass communication and politics that it is not only spawning numerous studies of the relationship but is also leading to an emerging cross-disciplinary and cross-national field of study, the field of political communication (Galnoor, 1979). This review focuses on the background, research findings, methodologies, and theoretical approaches of studies of the relationship of mass communication to politics and describes the emergence of political communication as a distinct field of study.
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