Question

Difference between old concept and new concept of marketing with basis

Answer 1

The first and foremost difference between the two is that while traditional marketing focused on selling the products which were produced by the company whereas modern marketing first looks at from customer satisfaction point of view and then produce the product according to needs of the customers subsequently selling those goods to target customers.

Another difference between the two is that while traditional market used to think from company’s point of view as their whole focus was on selling the goods to the customer no matter whether they required the goods or not. Whereas modern marketing is customer oriented as under this type of marketing company first assesses the need of the customer and then the product is customized to suit the customer needs.

While traditional market used mediums like flex boards, pamphlets, radio and television for advertising whereas modern marketing not only uses traditional medium of advertising but also uses modern methods like social media marketing, internet marketing and other such means to advertise the products.

Traditional marketing was limited only to marketing or selling department and other department had no role to play in it whereas modern marketing is not limited to marketing department only rather the work in the whole company is done keeping in mind the marketing concept, so whether its planning department, research department, finance department all have something to offer for marketing department of the company.

Traditional marketing is one dimensional as the only target of it was to sell the goods for profit whereas modern marketing is multidimensional as apart from selling goods for profit it also lays emphasis on customer satisfaction, planning, after sales service and many other variables.





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Answer 2

Answer:

Explanation:

The traditional view of the market places a strong emphasis on selling a lot of items to maximize profit. On the other hand, the new concept is customer-focused.

Difference between old concept and new concept of marketing:

1. Customer Contentment

The modern philosophy of marketing places more emphasis on meeting consumer needs to the greatest extent possible before focusing on increasing sales to generate the greatest possible profit. While the traditional concept was sales-oriented, the modern concept is customer-oriented.

2. Integrated Methodology

The current concept of marketing is that it is a dynamic and integrated process in which it is crucial to have relationships between each of the marketing activities as well as a good plan for each one and coordination between them. The study of client needs, wants, and behavioural systems is given increased importance in modern thought.

3. The Social System of Marketing

Selling was emphasized more in the old marketing model. Marketing's tasks include finding potential customers, informing them about products or services, encouraging them to make purchases, and more. Marketing is considered to be a social system that includes numerous economic operations and functions, according to the modern view. They still have an impact on one another.

4. Systematic Method

The systematic study of marketing and systems approach are stressed by modern marketing theory. This indicates that the primary goal of the organization should be the focus of all marketing initiatives in a coordinated and integrated manner.

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