Difference between product line pricing and product bundle pricing
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Explanation:
In many companies now days develop product line instead of a single product so product line pricing is setting the price on the basis of cost difference between different products in a product line. Marketer also keeps in mind the customer evolution of different features and also competitive prices.
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Difference between product line pricing and product bundle pricing is as follows:
- The process of product line pricing is used by retailers. In order to create various level of quality in consumers' mind, this process is used to separate goods into cost categories.
- In case of bundle pricing, a set of goods are sold by companies for lower price than the charge they would take if all of them are bought separately.
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