Difference between product standardization and adaptation in international marketing.
Answers
Product Standardization:
Product standardization refers to the organization or firm where it sells and advertises the standardized product in the context of international market.
In this, the firm applies the standard or basic strategies of marketing such as the 4 P's in the international market and ignores the national specialties of the market.
Product Adaptation:
Product adaptation refers to the organization or firm where it adapts the products in the local market. Within the context of international market, it involves the process modifying and changing the product for different countries and regions and even changing and designing a new product as a whole.
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