Difference between standardization and differentiation
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Standardization makes things easier for the buyer: any of these products will meet my needs. Differentiation is good. ... But standardization and differentiation are competing forces. You can only differentiate your product by moving away from a standard.
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Standardization makes things easier for the buyer: any of these products will meet my needs. Differentiation is good. ... But standardization and differentiation are competing forces. You can only differentiate your product by moving away from a standard
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