Difference between supplier opportunity cost and customer willingness to pay
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Customer Willingness to Pay (CWP): The maximum amount of money the firm's customers are willing to spend in order to obtain the firm's product. Total Value Created (TVC): The difference between customer willingness to pay and supplier opportunity cost.
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Explanation:
value created by the firm in a triad (supplier- firm-customer) as the difference between the customer's willingness to pay and the supplier
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