difference between the producer and wholesaler
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Wholesaler is a trader, who buys goods in bulk quantities and sell it in smaller ones. To make goods available to the final consumer, a manufacturer or producer should choose the best channel for distribution, as he cannot sell the goods directly to consumers. ...
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Manufacturers produce goods from raw materials, wholesalers then purchase these goods from manufacturers at a reasonable price, then retailers purchase the goods from wholesalers in large quantities at low prices. Retailers sell goods in small quantities to end-consumers, and consumers purchase goods for personal use.
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