difference between uncontrolled media and controlled media in a public relations
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Controlled media and uncontrolled media in public relations are differentiated below -
- Controlled media refers to the media that is under complete control of the specific firm or company.
- The information transmitted through controlled media can control the words or images to be transmitted to the public.
- It is costly.
- Example of controlled media is advertisement, paid programs etc.
- Uncontrolled media refers to the media that is not controlled by my specific firm or company.
- The information transmitted through uncontrollable media can control the influence it will make on public but not exact words or images.
- It is less costly.
- Example of uncontrolled media is newspapers, television etc.
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